April is National Child Abuse Awareness Month.
The fear of not being believed is one of the top (out of many) reasons why survivors of child sexual abuse do not come forward.
It’s not always easy for parents to have conversations with their children regarding topics such as sextortion or child sexual abuse. NCMEC offers a variety of resources for survivors and parents of children who may need help navigating difficult situations.
This social awareness campaign was designed with warm tones and bold messaging aimed at reaching survivors of child sexual abuse. The visual direction was meant to be bold yet gentle relating to a topic that is widespread but rarely talked about. Empowering survivors to know that they are not alone and that NCMEC can help.
Social insights totaling over 12 million impressions and nearly 1 million engagements increasing 26% year over year across all social platforms.
The goals in this social campaign include direction to NCMEC’s survivor resources and the promotion of NCMEC prevention materials for parents and caregivers.
